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Consumers rate trustworthiness of meat information sources

Posted by Teresa Steckler -

Consumers given a random list of 15 sources of information about meat and livestock rated USDA as the most trustworthy source and Chipotle Mexican Grill as the least trustworthy, according to the Oklahoma State University Food Demand Survey.

Respondents rated both the Humane Society of the United States and the American Meat Institute as more credible than the New York Times or ABC Nightly News, but they rated all of those ahead of the only meat processor listed on the survey, which was Tyson Foods.

Choosing only from sources listed in the survey, here is how the online survey with a sample size of at least 1,000 individuals rated the sources from most trustworthy to least:

  1. USDA
  2. FDA
  3. American Medical Association
  4. Center for Science in the Public Interest
  5. American Farm Bureau
  6. Humane Society of the United States
  7. American Meat Institute
  8. A professor from Harvard University
  9. National Cattlemen's Beef Association
  10. A professor from Texas A&M University
  11. New York Times
  12. ABC Nightly News
  13. Tyson Foods
  14. McDonalds
  15. Chipotle Mexican Grill

To view the survey, please go to:  http://agecon.okstate.edu/faculty/publications/4709.pdf

 



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