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University of Illinois Extension and Outreach Initiative

Understanding Community College Students' Views on Health Insurance for Effective Education and Outreach

This project seeks to understand community college student attitudes and behaviors related to the ACA Health Insurance program in Illinois. Polling, surveys, and focus groups of students informed the design of four promotion strategies to encourage enrollment in the Health Insurance Marketplace (radio, face-to-face, social media, and traditional media). These and a control group were tested at five community colleges. This research is being prepared for publication and was accepted for an oral presentation at the American Public Health Association annual meeting in November, 2015.