Reflect. Refresh. Renew.

The nationwide spread of highly pathogenic avian influenza, or bird flu, in the past few months has many concerned about livestock, pets, wildlife, food safety, and public health. HPAI is an extremely contagious disease that can kill entire poultry flocks in days. The H5N1 strain spreads from wild to domestic birds as well as mammals, including dairy cattle, wild carnivores, and pets, raising concerns about how the virus might be mutating.

Throughout 2023 and early 2024, Illinois Extension, in partnership with Huron Consulting Group, engaged in a comprehensive planning process to refine and refresh its core priorities, goals, and paths to success through internal and external stakeholder surveys, focus groups, and listening sessions statewide. The research yielded vital findings around Extension’s engagement, services, partnerships, and impact and identified shifting trends, demographics, and needs that will impact Illinois residents.