Crop, Stock and Ledger

Crop, Stock and Ledger

2019 Small Farms Winter Webinar Series Continues

Although some of the recent extremely cold days seemed to drag on and on, 2019 is moving on quickly. We are already entering the fifth week of our Small Farms Winter Webinar series.

If you are not familiar, University of Illinois Extension presents a weekly educational series for the small farm community. This series provides practical knowledge on emerging topics, which advance local food production in Illinois. These online presentations give small farm producers a look at how leading practices in production, management, and marketing enable operations to improve profitability and sustainability.

The webinars are held from noon -1:00 pm on Thursdays and are free. Previously presented webinars can still be viewed on Extension's YouTube channel http:/bit.ly/ILLocalFoodsYouTube , and at the end of the eleven-week series, all of the sessions will be recorded and archived in this location.

Upcoming on February 14, Grant McCarty, University of Illinois Extension Local Food Systems and Small Farms Educator will present "Intro to Digital Marketing in the Local Food System". Digital marketing is a strategy that lends itself well for farmers in the local food system to utilize. With changes happening regularly, it can be intimidating to know what the best practices are and how to implement a successful digital marketing plan.

This presentation will provide an introduction to getting started by using Facebook, Instagram, Google Ads, and others to set up a digital marketing plan for the 2019 season. Participants will also learn about new/emerging digital trends and ideas on measuring data and impact.

The following Thursday, February 21, Zack Grant, University of Illinois Extension Local Food Systems and Small Farms Educator will present "FSMA Produce Safety Exemptions and Guidance: What You Need to Know for 2019" With FSMA and the Produce Safety Rule in place, is your farm exempt? What do you need to know for 2019 in order to comply with the new federal standard? Zack will provide critical and timely information for compliance necessary to make sure your operation is on track for compliance or conditional/qualified exemption.

The webinars can be accessed online from your personal computer. In case you cannot attend these dates, register anyway to view an archived, recorded version with instructions for viewing provided via email by the Monday after airing.

If you are interested in registering for either of these upcoming webinars, and to discover the other 2019 topics just go to our U of I Extension website at https://web.extension.illinois.edu/ccdms/ and you will find these upcoming webinars by viewing our calendar of events. If you have questions or need assistance in locating these webinars, feel free to send me an email at dshiley@illinois.edu .

As always if you have other agriculture and natural resource questions or informational needs, feel free to contact the University of Illinois Extension office in Champaign at 217-333-7672.

Questions: Dave Shiley, dshiley@illinois.edu , 217-543-3755

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