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Contact Us

Douglas B. Gucker
Extension Educator, Local Food Systems and Small Farms
University of Illinois Extension
3351 N. President Howard Brown Blvd.
Decatur, IL 62521
Phone: 217-877-6042
FAX: 217-877-4564

Marketing and Economics

Marketing and Economics


  • Community Supported Agriculture - USDA

  • Illinois Family Farm Law Project
    Provides farmers with help with their current legal problems and to assist in avoiding future legal and financial problems.

  • Illinois Farmland Assessments - Current Issues and Considerations
    This article elaborates the purposes of the farmland assessment act, the calculation of agricultural use value, how the 10% cap currently works, the historical context that has created an unintended consequence of the 10% cap, and how the problem could be fixed by amending the farmland assessment law.

  • Marketing AgriTourism Online
    Free online course through University of Nebraska-Lincoln Extension Entrepreneurship. Rural-based agriculture is perfectly placed to fulfill these wants. While those closer to an urban center and large populations allows for convenient and easy day trips, there are lots of examples of successful agritourism businesses being developed anywhere. With effective online marketing, there are no boundaries in being found or not having the perfect platform to tell their story. Participants can come and go at any point on the curriculum depending on their needs. Program available 24/7.

  • Roadside Stands - Hints and Tips

  • Roadside Stands - Inital Considerations

  • Taking Charge of your Online Presence - eTailing
    eTailing is effective in helping small niche-market businesses reach an audience that was once difficult to find or only gathered on rare occasions. Through eTailing - Taking Charge of Your Online Presence, small business owners can expand their geographical reach. Today, the marketplace for any business can be global in scope. The eTailing curriculum will help you: •Identify and reach your target audience •Create a user friendly web presence •Strengthen your site's search engine optimization •Understand what makes an effective landing page •Determine your online presence needs •Conduct business securely and safely •Learn from other small-business owners The way in which you build an online presence can vary, but you need to understand that it starts with a website and builds from there. Get started today. Presented by University of Nebraska-Lincoln Extension entrepreneurship. Program available 24/7.

  • Veggie Compass - Whole-Farm Profit Management
    Veggie Compass is an ongoing project at the University of Wisconsin Madison that involves the development of whole farm profit management tools and workshops directed to diversified organic fresh market vegetable growers. Our tools are designed to help growers improve on farm decision making and financial farm planning in order to maximize profitability and ensure the continuation of sustainable farms.

  • Working the Land With 10 Acres:Small Acreage Farming PDF
    This report looks at small-acreage farms having gross sales of $10,000 or more in a given year to better understand the product choices and strategies used by profitable small farms.

  • You-pick Marketing