Sapsuckers make holes in lines. Sapsuckers are protected birds so you can not harm them but you can scare them. These birds migrate through this area in spring and fall. During migration, place a 5' blow up snake in the tree near the damage area. If the tree is really big, you may need multiple snakes. The tree have smooth bark when young and as it gets old, the bark will crack normally. If the cracks are occuring on the lowest branhes and the lowest part of the trunk near the ground then the cracking may be normal. If however the cracks are occurring on the trunk and branches higher while there is still smooth bark beneath the cracks, you need to have the tree looked at.